WHITE PAPERS
Fish in a Barrel, or Filling your Nets? Proprietary Events vs. Exhibitions in the B2B High-tech Industry
Authored by Ian K. Sequeira, Executive VP
August 2008
Proprietary events provide specific, quantified, benefits in key performance categories that are important to the constantly morphing world of high-tech. This performance data compiled over high tech events, amplifies the issue of choices in terms of setting event-mix strategies. Explore how the unique benefits of B2B exhibits and experiential marketing remain as the most effective means to accomplish market reach and penetration, to develop new customer acquisition, and to build positive brand awareness and equity.
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