Featured White Papers

How Anchor Exhibitors Plan, and Trade Show Organizers Can Benefit

May 2014
By Jonathan "Skip" Cox, CEO and president, Exhibit Surveys, Inc.

The new white paper highlights how show organizers can deliver more value by better enabling exhibitors to achieve their strategic objectives. By improving their understanding of anchor exhibitors’ event marketing strategies, including how they select shows, make investment decisions, project and calculate ROI (Return On Investment), and approach lead generation and follow-up, the organizer deepens relationships with these anchors, increasing the likelihood of the event’s continued success.

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The Trade Show Ecosystem - Creating and Sustaining the Environment for a Successful Event

May 2014
By Jonathan "Skip" Cox, CEO and president, Exhibit Surveys, Inc.

Trade shows and exhibitions are among the most active and lively forms of marketing.
Stemming in part from their face‐to‐face nature, such events truly do “come alive” when
the show floor opens. What we experience while at an event is really an ecosystem, a
network of interactions among different constituents that, when functioning properly,
provides for each member of the system and satisfies its needs. When each constituent of
the trade show ecosystem contributes to ‐ and derives value from ‐ the overall ecosystem, a
vibrant and successful event ensues, one which is also likely to have good prospects for the
future.

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Large Show Practices Study Spring 2014 - Exhibit Surveys and Lippman Connects

April 2014
By Jeffrey Stanley

In an effort to uncover challenges faced by producers of large events (125,000 net square feet or more), Lippman Connects and Exhibit Surveys, Inc. partnered to conduct research among exhibition and event organizer professionals about large show practices. An online survey was conducted and thirty-five senior level executives responded. Note: due to the small sample size (35), the results presented should be considered directional and qualitative results which reflect the practices of the survey respondents and may not reflect the large show events industry as a whole. This should be taken into consideration when reviewing the findings.

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