EXHIBITION ORGANIZER RESEARCH & AUDITS
Exhibit Surveys, Inc.'s comprehensive range of research tools delivers quantitative and qualitative intelligence vital to event and exhibition organizers. Our complete spectrum of research capabilities coupled with more than four decades of experience on 4,000 events and exhibitions provide clients with sound strategies and actionable recommendations to enhance and grow their exhibitions and business.
Attendance Audit Services
Attendance Audits are an affordable, third-party service for certifying the accuracy of attendance figures and demographic information collected in the attendee registration process. It is based on thorough statistical tests of the attendee database. The Attendance Audit Report assures exhibitors that their show selection and investment decisions are based on valid show statistics. Tools are provided to exhibitors to calculate the size of their Potential Audience, estimate the amount of exhibit space and number of personnel needed to reach that Potential Audience, and set realistic lead goals. Click here to learn more.
Value Assessment Research
In order for conferences and exhibitions to grow and be relevant to the marketplace they must provide value to all parties concerned - attendees, exhibitors, and prospective exhibitors and attendees not currently participating. Value assessment is essential in developing and refining an event's positioning in the marketplace, strategy and tactics needed to execute the strategy. Exhibit Surveys has developed diagnostic tools to assess value and fit in value between all constituents (attendees, exhibitors, etc.). These tools help identify strengths and weaknesses so that value can be optimized. Click here to learn more.
Attendee Research - Documents audience quality and identifies new exhibitor and attendee segments in order to guide future exhibit space sales efforts; evaluates and improves attendance promotion; tests new ideas and/or strategies; assesses value of attending and ways to improve value; provides competitive analysis and assessment; tests and develops future show strategies; and evaluates and develops conference program and measures attendee pre-show expectations compared to actual experience.
Exhibitor Research - Measures exhibitor satisfaction, expectations and results; assesses value of exhibiting and ways to improve value; tests new ideas and/or strategies; addresses sensitive issues and problems; identifies new and existing attendee segments most important to exhibitors; and assesses fit between exhibitor and attendee needs to improve logistical aspects of show. The research utilizes many tools, including competitive analysis.
Non-attendee Research - From the non-attendees' perspectives, this survey measures current awareness and perception of conference or exhibition; identifies reasons for not attending; uncovers ways to attract new/past attendees; identifies new attendee segments that are likely to attend; assesses competition's influence on attendance to your event; and determines best methods for reaching new attendees.
Prospective Exhibitor Research - Measures current awareness and perception of conference or exhibition; identifies reasons for not exhibiting; uncovers ways to attract new/drop-out exhibitors; identifies new exhibitor segments likely to exhibit; and identifies participation in and perception of competitive exhibitions.
Attendee Sales Conversion Research - Quantifies actual purchases made by attendees following exhibition; determines influence of attending exhibition on purchases relative to other factors; provides justification for exhibiting; and serves as an exhibit space sales tool.
New Show Feasibility Research - Tests and refines concept for a new event; quantifies likelihood for success of new event to provide justification; assesses competitive environment; identifies types of attendees likely to attend and types of exhibitors likely to participate; and outlines how to use this research to market event to potential exhibitors and attendees.
Due Diligence Research for Exhibition Acquisitions - This is the next step following legal and financial due diligence in the acquisition process. It provides an independent assessment of the current health and vitality of the exhibition being considered for purchase based on an analysis of current and historical show data, trends of the industry or marketplace the event serves, and, more importantly, the unbiased opinions of the event's current and past customers - attendees, bellwether exhibitors and non-renewal exhibitors from the previous exhibition. This analysis will help determine:
- Whether the purchase is prudent.
- Whether the purchase will enhance current portfolio of events for a specific market sector.
- A realistic bid price to insure good return on the investment.
- Strengths and weaknesses of the show so that improvements can be made immediately on purchase.
Special/Custom Research - As a full service, international market research firm utilizing all qualitative and quantitative research methods, Exhibit Surveys has the experience to meet all your specialized exhibition and event research and measurement needs.
For more information about these services, or any other of your measurement or market research needs, please click here or contact us at (800) 224-3170.