EVENT INSIGHTS
Report Product Description
Event Insights is a powerful marketing tool enabling B2B and B2C events producers to provide exhibitors and sponsors with independently certified attendance numbers plus demographic information collected through the registration process, combined with attendee buying power, audience activity and satisfaction data collected through an attendee survey. Event Insights represents the core competencies of BPA Worldwide, the world's leading independent media auditor, and Exhibit Surveys, Inc., the leader in exhibition and event market research.
- Attendee Audit Data Audits of attendance provide exhibition management with independent, third-party certification of their registration data and verification process. The audit guarantees to exhibitors, sponsors and other stakeholders an accurate and comprehensive demographic profile of the key target markets represented at the event. It is the foundation for all other metrics and information generated, and provides the basis for building confidence and trust in other reported data claims about the event.
- Attendee Survey Data The Attendee Survey provides exhibition management with in-depth information about the profile and characteristics of attendees beyond what can normally be collected during the registration process. The Attendee Survey provides third-party data from a list of standard questions, including: Audience Quality and Buying Power Characteristics, Audience Activity Characteristics, Attendee Satisfaction and Attendee Promotion Evaluation.
- Provides a tool for identifying potential new revenue and cost-cutting opportunities.
- Use to consult with exhibitors to identify ways of maximizing their ROI, including: matchmaking opportunities for exhibitors and target segments; identifying new attendee segments or missed potential within existing ones; sales teams provide exhibitors with profiles of their clients.
- Provides a tool to help increase attendee value at the event, including: targeting the right mix of exhibitors; understanding products of higher interest to attendees; developing conference content and networking opportunities with exhibitors and other attendees.
- Provides decision/support information to organizers to plan and market the exhibition more effectively (for example, new pavilions, new vertical attendee segments to drive and launch new attractions/features).
- Provides comprehensive data for planning more effective exhibits to attract and reach specific targets/enhance ROI/ROO capabilities.
- Provides information to help market their brands effectively, launch new products wisely, analyze competitive sets and identify opportunities for generating more leads.
- Provides current and prospective exhibitors with independent third-party attendee census and survey data needed to justify expense to CMO's.
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