Corporate Event Consulting, Measurement & Research
In today's business environment, your corporate event must exceed expectations, precisely deliver your message, build relationships, generate or increase business with customers and come in on budget. That requires you to focus on such areas as education, brand enhancement, message conveyance, impact on the likelihood to purchase and eventual sales resulting from attending. Exhibit Surveys, Inc., provides research and consulting services to measure your event and actionable insights that can be used to improve future events.
Exhibit Surveys has extensively evaluated private events for many major companies. This valuable experience helps us design methodologies and tools to best meet your company's needs, interpret and analyze the results, make recommendations and handle logistics with event organizers.
We strongly believe that measurement should be designed to do more than measure the event objectives (ROO/ROI). It should provide consultative feedback that will enhance strategic and tactical decision-making for the specific event being measured, as well as the event program overall.
Each consulting and measurement tool is designed from the perspective of providing information for the following areas of decision-making:
- Event investment decisions. Measurement data help refine these decisions for specific events. Just as important, they are the basis for developing an overall event mix strategy, i.e., what is the best mix of events for delivering the desired results within the available budget?
- Developing realistic and measurable objectives for future events, i.e., what is reasonable to expect under optimum performance conditions?
- Developing an effective strategy and tactics to execute the strategy, in order to achieve objectives.
- Continuous performance improvement. Identification of strengths and weaknesses lead to improved results in the future.
The following are examples of the types of consulting, measurement and research services we offer:
Event Consulting Services
Event Sponsorship Measurement
Executive Briefing Center Measurement
Internal/Recognition Event Measurement
Mobile Exhibits/Road Shows Measurement
New Event Feasibility Research
Post-Event Attendee Survey
Pre-Event Planning Research
Sales Conversion Survey
Session and Speaker Evaluation
User Group/Technical Conference Research
For more information about these services, or any other of your measurement or market research needs, please click here or contact us at (800) 224-3170.