RESEARCH AND MEASUREMENT SERVICES
With over 40 years of the world's most comprehensive and reliable range of research tools to deliver qualitative and quantitative intelligence and measurement programs to exhibitors, exhibition and event organizers, CVBs and suppliers to the industry, Exhibit Surveys, Inc. has a keen understanding of our clients' event marketing needs from every perspective.
Exhibitor Measurement & Research
Our exhibitor ROI (return on investment) and ROO (return on objectives) measurement programs bring accountability to trade show and event programs, and at the same time provide valuable feedback for empowering key strategic and tactical decisions (e.g., show selection, investment justification, developing show objectives and strategy, improving performance). More...
Corporate Event Measurement & Research
Our corporate event measurement and research assesses the success of your event in meeting its marketing goals and in achieving its business objectives. Research identifies opportunities for improvement and measures achievement in areas such as education, brand enhancement, message conveyance, impact on the likelihood to purchase, and eventual sales resulting from attending. More...
Exhibition Organizer Research & Audits
Our research for exhibition and event organizers enhances decision-making used for exhibit space and design, sales and marketing, attendance promotion, and refining event strategies and value propositions. This information helps exhibition and event organizers identify areas of improvement, define new attendees and audience segments, and test new show and event concepts. More...
Research for Exhibition and Event Industry Suppliers
Whether your company is an exhibit builder, lead management/retrieval organization, I&D, marketing agency or other supplier to the industry, we offer the tools that aid you in providing your clients value-added services, setting you apart from your competition. More...
Convention Center and CVB Research
In a highly competitive environment of hosting events at the facility in your city, our research helps you understand the needs of event organizers, exhibitors, and attendees alike, enabling Convention and Visitor Bureaus and Convention Facilities to better market themselves and understand the issues they face. More...