EVENTS/SPEAKING
EXHIBITOR2010
851
March 14-18, 2010
Mandalay Bay Convention Center, Las Vegas, NV
Exhibit Surveys, Inc., celebrating 47 years of exhibition and event industry market research, measurement and consulting. Be a knowbody(R)! Let us help you select the right shows and events by conducting surveys that result in actionable analyses and recommendations bringing true accountability, ROI information, and budget justification where it’s most needed: your event marketing strategy.
EXHIBITOR2010 - Philips Healthcare: Merging RFID with Research to Measure Behavior and Results
3:45 - 5:15 p.m.
March 15, 2010
Mandalay Bay Convention Center, Las Vegas, NV
Philips Healthcare: Merging RFID with Research to Measure Behavior and Results
By examining how Philips Healthcare utilized RFID tracking in their exhibit to measure visitor behavior, we can learn how to integrate visitor research with RFID data to drive desired results, allow the sales team to utilize RFID data in post-event follow-up and insure a positive return on investment. In this session you will learn:
• A new method of measurement that gives a more dynamic and in-depth understanding of visitor behavior and exhibit results
• How Philips used the findings to reduce costs
• How to identify ways to improve the performance of staff and exhibit
Skip Cox, CEO and president of Exhibit Surveys Inc.
Jeff Masters has worked actively in all phases of the event industry for nearly forty years. He attended Franklin & Marshall College during the ‘Revolution’ and trained in Set Design & Technical Theater at The Art Institute of Chicago’s Goodman School. Set design led to his first encounter with a tradeshow in Chicago in 1971. From public events for the City of Boston such as ‘Summerthing’, ‘Concerts on the Common’, and ‘Boston 200’ in the mid-70’s, to exhibit design and production as VP and General Manager of Fahey Exhibits in the 80s, to Masters & Company event project management in the 90’s, and with IBM's event strategy & measurement business unit in the 2000's. Jeff is currently the Sr Manager, Global Event Marketing Group, Philips Healthcare and responsible for the customer experience & measurement globally.
EXHIBITOR2010 - Using Surveys to Measure Your Performance in Trade Shows and Events
10 - 11:30 a.m.
March 15, 2010
Mandalay Bay Convention Center, Las Vegas, NV
Your CFO, CMO and Purchasing Officer are all demanding more than anecdotal information. Providing event performance metrics is now a MUST. This session will focus on post-event surveys that give you the data to make sound strategic and tactical decisions. You will learn to provide the return on objectives that your executives seek. Plus, you’ll get questionnaire samples you can use right away. We’ll cover:
• The benefits of measuring
• A typical measurement planning process
• Research techniques
• Measuring by Objectives: map surveys to objectives
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Trade show norms (by industry)
• Solutions to problems determined via case studies
Ian Sequeira, executive vice president, Exhibit Surveys Inc
EXHIBITOR2010 - Selecting the Right Shows: The Critical Decision
10 - 11:30 a.m.
March 16, 2010
Mandalay Bay Convention Center, Las Vegas, NV
Determining your event mix strategy is critical when making decisions regarding your show and event participation. This session will outline the process to help you make the right decisions. Specifically, you will learn how to:
• Develop your strategy around corporate objectives
• Identify the markets that represent the most potential to you
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your participation
• Use a free ROI estimator developed for the trade show industry
Ian Sequeira, executive vice president, Exhibit Surveys Inc
EXHIBITOR2010 - Hewlett-Packard Measurement Case Study
10 - 11:30 a.m.
March 16, 2010
Mandalay Bay Convention Center, Las Vegas, NV
This interactive session profiles the HP measurement programs. Specifically, the presenters will discuss and demonstrate how HP started, developed and built a cost-effective measurement program to:
• Verify their RO/ROI
• Improve the performance of their program
• Plan and make better decisions
Examples of measurement tools and deliverables will be shared. This measurement program won HP’s Operation One Voice top marketing award two years in a row and was recognized by IDC Corporation as a best practice in event measurement.
Skiip Cox, CEO and president, Exhibit Surveys, Inc.
Glenda Brungardt, CTSM is on the team responsible for trade shows and events for HP America's Consumer Segment Marketing. Brungardt has been in trade shows and events for the past 16 years, and helped create and implement HP's Global Performance Measurement Program. She is a member of the CEMA board.
EXHIBITOR2010 - Senior Roundtable: Event-Mix Strategy Decisions
3:45 PM - 5:15 PM
March 16, 2010
Mandalay Bay Convention Center, Las Vegas, NV
Senior Roundtable: Event-Mix Strategy Decisions
Compared to trade shows, private corporate events are increasing in number and taking a larger portion of event marketing budgets. Companies struggle with “what is the best mix of trade shows and private events that will yield the best ROI while meeting corporate initiatives and objectives?” Learn:
• Data comparing private events to trade shows in terms of ROI, attendee value and customer/prospect profiles will be shared and discussed
• Roundtable participants will share their criteria for making event-mix decisions
• The goal is for participants to learn how to refine their event-mix strategies and decision-making criteria in the future
Skip Cox, CEO and president of Exhibit Surveys Inc.
EXHIBITOR2010 - Using Surveys to Measure Your Performance in Trade Shows and Events
3:45 - 5:15 p.m.
March 17, 2010
Mandalay Bay Convention Center, Las Vegas, NV
Using Surveys to Measure Your Performance in Trade Shows and Events
Your CFO, CMO and Purchasing Officer are all demanding more than anecdotal information. Providing event performance metrics is now a MUST. This session will focus on post-event surveys that give you the data to make sound strategic and tactical decisions. You will learn to provide the return on objectives that your executives seek. Plus, you’ll get questionnaire samples you can use right away. We’ll cover:
• The benefits of measuring
• A typical measurement planning process
• Research techniques
• Measuring by Objectives: map surveys to objectives
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Trade show norms (by industry)
• Solutions to problems determined via case studies
Ian Sequeira, executive vice president, Exhibit Surveys Inc.
National Association of Consumer Shows (NACS) 2010
June 24, 2010
Rhode Island Convention Cente, Providence, Rhode Island
"Quantifying the Value of your Event" presented by Ian K. Sequeira, executive vice president, Exhibit Surveys, Inc.
IAEE Expo! Expo! 2010
512
December 8, 2010
Ernest N. Morial Convention Center
Exhibit Surveys, Inc. is celebrating 47 years of exhibition and event industry market research, measurement and consulting. Be a knowbody(R)! Let us help you by conducting surveys, measurement and consulting that result in actionable analyses and recommendations bringing true accountability, ROI information, and budget justification to you and your exhibitors.