EVENTS/SPEAKING
Marketing Prof's Business-to-Business Forum 2008
June 9, 2008
Renaissance Boston Waterfront Hotel - Boston, MA
HCEA 2008 Annual Meeting
625
June 21-24, 2008
The Salt Palace Convention Center, Salt Lake City, UT
Exhibit Surveys, Inc., celebrating 45 years of healthcare exhibition and event industry market research, measurement and consulting, helps companies select the right shows and events by conducting surveys that result in actionable analyses and recommendations bringing true accountability, ROI information, and budget justification where it’s most needed: your event marketing strategy.
Quantifying Your Exhibit Performance Through Surveys
June 24, 2008
HCEA: The Salt Palace Convention Center, Salt Lake City, UT
3:30 pm - 4:45 pm: Learn how exhibitors can measure event performance through surveys. A survey planning process will be discussed together with appropriate methodologies to measure against specific objectives. Most importantly, you will be provided with formulas to calculate your potential audience, booth size and staff at any event.
TS2
425
July 29-30, 2008
The Pennsylvania Convention Center, Philadelphia, PA
Help Exhibit Surveys celebrate 45 years of exhibition and event industry market research, measurement and consulting. Stop by the booth so we can show you how we can assist in selecting the right shows and events by conducting surveys that result in actionable analyses and recommendations that will provide you with true accountability, ROI information, and budget justification where it’s most needed: your event marketing strategy.
TS2 Conference Session - Quantifying Your Results Through Surveys
July 30, 2008
Pennsylvania Convention Center, Philadelphia, PA, Room 113B, 8:30 - 9:30 am
This session will focus on post-event measurement that will arm attendees with strategic and tactical decision making information. Specifically, this session will cover the measurement planning process,research methodologies, questionnaire development, understating and calculating potential audiences, the number of staff and booth size required, and reviewing trade show norms. 1) The power of creating an experience with the proper placement of product and the increased drawing power of in-booth activities 2) The inclusion of the WOW factor through effective use of color, how and where to use lighting, powerful signs and graphics and the use of collateral materials 3) The importance of well trained booth staff, how traffic barriers block interactivity and hints for maximizing a limited show budget.
TS2 Conference Session - Web-based Measurement Tools for Large and Small Exhibitors to Optimize and Measure ROI
July 30, 2008
Pennsylvania Convention Center, Philadelphia, PA, Room 108B, 8:30 - 9:30 am
Exhibitions offer great opportunities for exhibitors to accelerate the sales process and enhance their brand. But with more competition for marketing dollars internally and cost-cutting the norm, how do you quantify and substantiate the ROI of your exhibit program to protect your budget? This session will present and demonstrate free web-based ROI tools available to small exhibitors as well as HPs award winning custom measurement program acclaimed to be the most comprehensive event measurement program available today. 1) Take advantage of social media techniques to drive participation and sales 2) Utilize easy-to-implement actionable social media tactics to enhance customer engagement and show ROI 3) Tap into existing marketing and company content to develop effective social media marketing materials.
Expo! Expo! IAEE’s Annual Meeting and Exhibition
618
December 9-11, 2008
Miami Beach Convention Center
Help Exhibit Surveys celebrate 45 years of exhibition and event industry market research, measurement and consulting. Stop by the booth so we can show you how we can assist in selecting the right shows and events by conducting surveys that result in actionable analyses and recommendations that will provide you with true accountability, ROI information, and budget justification where it’s most needed: your event marketing strategy.