EVENTS/SPEAKING
ADVANCED LEARNING SESSION: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
March 5, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
Presenting: Jonathan "Skip: Cox, CEO and president, Exhibit Surveys Inc., and Dax Callner, strategist and experiential planning team leader, Jack Morton Worldwide
This session is intended for senior level event marketers tasked with making strategic event-mix and investment decisions. We will include real-world case studies and will be highly interactive, so come prepared with your specific event strategy questions and challenges to discuss. Learn how to:
• Connect event strategy and investment decisions with your company’s priorities
• Develop a strategy for the right selection of trade shows and proprietary events
• Make informed, defensible event strategy decisions
Using Surveys to Measure Your Performance in Trade Shows and Events
March 5, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
Presenting: Ian Sequeira, executive vice president, Exhibit Surveys, Inc.
Your CFO, CMO, and Purchasing Officer are all demanding more than anecdotal information. Providing event performance metrics is now a MUST. This session will focus on post-event surveys that give you the data to make sound strategic and tactical decisions. You will learn to provide the return on objectives that your executives seek. Plus, you’ll get questionnaire samples you can use right away. We’ll cover:
• The benefits of measuring
• A typical measurement planning process
• Research techniques
• Measuring by objectives: map surveys to objectives
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Trade show norms (by industry)
• Solutions to problems determined via case studies
EXHIBITOR2012
1531
March 5-7, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
EXHIBITOR2012 is the trade show and event marketing community’s top-rated educational conference, featuring 220 sessions presented by world-class speakers and industry experts. Meet 6,000 of your peers from all 50 states and 29 countries! Exhibit Surveys can help you stay ahead of the competition by making informed investment decisions, securing your budget, delivering ROI and value, and identifying strengths and weaknesses. Stop by our booth and learn how you can become a 'knowbody.'
Selecting the Right Shows: The Critical Decision
March 6, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
Presenting: Ian Sequeira, executive vice president at Exhibit Surveys Inc.
Determining your event mix strategy is critical when making decisions regarding your show and event participation. This session will outline the process to help you make the right decisions. Specifically, you will learn how to:
• Develop your strategy around corporate objectives
• Identify the markets that represent the most potential to you
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your participation
• Use a free ROI estimator developed for the trade show industry
You Know What to Measure - But How Do You Actually Measure It?
March 6, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
Presented by: Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.
Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:
• Develop measurable objectives
• Determine the best research methodology
• Keep timeliness and simplicity of measurement in mind
• Understand sample size and response rates
• Develop objective-based survey questions
• Utilize RFID, video, free tools, calculators, and social media
• Analyze and present results
• Make sound decisions based on research
Selecting the Right Shows: The Critical Decision
March 7, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
Presenting: Ian Sequeira, executive vice president at Exhibit Surveys Inc.
Determining your event mix strategy is critical when making decisions regarding your show and event participation. This session will outline the process to help you make the right decisions. Specifically, you will learn how to:
• Develop your strategy around corporate objectives
• Identify the markets that represent the most potential to you
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your participation
• Use a free ROI estimator developed for the trade show industry
Hewlett-Packard Measurement Case Study
March 7, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
Presenting: Jonathan "Skip" Cox, CEO and president, Exhibit Surveys, Inc. and Glenda Brungardt, CTSM, tradeshow/event manager, HP Imaging and Printing Americas Marketing
This interactive session profiles the HP measurement programs. Specifically, the presenters will discuss and demonstrate how HP started, developed, and built a cost-effective measurement program to:
• Verify their ROO/ROI
• Improve the performance of their program
• Plan and make better decisions
Examples of measurement tools and deliverables will be shared. This measurement program won HP’s Operation One Voice top marketing award two years in a row and was recognized by IDC Corporation as a best practice in event measurement.
Using Surveys to Measure Your Performance in Trade Shows and Events
March 8, 2012
EXHIBITOR2012 - Mandalay Bay Conference Center, Las Vegas, NV
Ian Sequeira, executive vice president, Exhibit Surveys, Inc.
Your CFO, CMO, and Purchasing Officer are all demanding more than anecdotal information. Providing event performance metrics is now a MUST. This session will focus on post-event surveys that give you the data to make sound strategic and tactical decisions. You will learn to provide the return on objectives that your executives seek. Plus, you’ll get questionnaire samples you can use right away. We’ll cover:
• The benefits of measuring
• A typical measurement planning process
• Research techniques
• Measuring by objectives: map surveys to objectives
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Trade show norms (by industry)
• Solutions to problems determined via case studies
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