EVENTS/SPEAKING
Using Surveys to Measure Your Performance in Trade Shows and Events
9 a.m. - 10:30 a.m.
September 29, 2010
EXHIBITORFastTrak San Francisco
Ian Sequeira - executive VP, Exhibit Surveys, Inc.
Your CFO, CMO and Purchasing Officer are all demanding more than anecdotal information. Providing event performance metrics is now a MUST. This session will focus on post-event surveys that give you the data to make sound strategic and tactical decisions. You will learn to provide the return on objectives that your executives seek. Plus, you’ll get questionnaire samples you can use right away. We’ll cover:
• The benefits of measuring
• A typical measurement planning process
• Research techniques
• Measuring by Objectives: map surveys to objectives
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Trade show norms (by industry)
• Solutions to problems determined via case studies
Selecting the Right Shows: The Critical Decision
1:30 - 3 p.m.
September 29, 2010
EXHIBITORFastTrak San Francisco
Ian Sequeira - executive VP, Exhibit Surveys, Inc.
Determining your event mix strategy is critical when making decisions regarding your show and event participation. This session will outline the process to help you make the right decisions. Specifically, you will learn how to:
• Develop your strategy around corporate objectives
• Identify the markets that represent the most potential to you
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your participation
• Use a free ROI estimator developed for the trade show industry
Selecting the Right Shows: The Critical Decision
1:30 - 3 p.m.
November 10, 2010
EXHIBITORFastTrak Atlanta
Ian Sequeira - executive VP, Exhibit Surveys, Inc.
Determining your event mix strategy is critical when making decisions regarding your show and event participation. This session will outline the process to help you make the right decisions. Specifically, you will learn how to:
• Develop your strategy around corporate objectives
• Identify the markets that represent the most potential to you
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your participation
• Use a free ROI estimator developed for the trade show industry
Using Surveys to Measure Your Performance in Trade Shows and Events
9 a.m. - 10:30 a.m.
November 11, 2010
EXHIBITORFastTrak Atlanta
Ian Sequeira - executive VP, Exhibit Surveys, Inc.
Your CFO, CMO and Purchasing Officer are all demanding more than anecdotal information. Providing event performance metrics is now a MUST. This session will focus on post-event surveys that give you the data to make sound strategic and tactical decisions. You will learn to provide the return on objectives that your executives seek. Plus, you’ll get questionnaire samples you can use right away. We’ll cover:
• The benefits of measuring
• A typical measurement planning process
• Research techniques
• Measuring by Objectives: map surveys to objectives
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Trade show norms (by industry)
• Solutions to problems determined via case studies
IAEE Expo! Expo! 2010
512
December 8, 2010
Ernest N. Morial Convention Center
Exhibit Surveys, Inc. is celebrating 47 years of exhibition and event industry market research, measurement and consulting. Be a knowbody(R)! Let us help you by conducting surveys, measurement and consulting that result in actionable analyses and recommendations bringing true accountability, ROI information, and budget justification to you and your exhibitors.
EXHIBITOR2011
1345
March 28-30, 2011
Mandalay Bay Convention Center, Las Vegas, NV