Events/Speaking


Selecting the Right Shows: The Critical Decision

3:45 p.m. - 5:15 p.m.
March 1, 2016
EXHIBITORLIVE 2016

Ian Sequeira, executive vice president, Exhibit Surveys Inc.

CTSM class
Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:

• Identify markets that represent the most potential for you

• Obtain key information from your customers and prospects

• Develop a universe of potential shows

• Obtain and analyze data that will optimize your participation

• Discover a FREE ROI estimator developed for the trade show industry


Selecting the Right Shows: The Critical Decision

3:45
March 2, 2016
EXHIBITORLIVE 2016

Ian Sequeira, executive vice president, Exhibit Surveys Inc.

CTSM class
Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:

• Identify markets that represent the most potential for you

• Obtain key information from your customers and prospects

• Develop a universe of potential shows

• Obtain and analyze data that will optimize your participation

• Discover a FREE ROI estimator developed for the trade show industry


Using Surveys to Measure Your Performance in Trade Shows and Events

10 a.m. - 11:30 a.m.
March 2, 2016
EXHIBITORLIVE 2016

Ian Sequeira, executive vice president, Exhibit Surveys Inc.
CTSM class

If executive management is demanding more than anecdotal information on the success of your event, providing show and event metrics that can be mapped back to objectives is imperative for the long term success of your program. This session focuses on post-show surveys and obtaining the data you need, including:

• The benefits of measuring

• Typical measurement planning processes

• Research techniques

• Post-show attendee and lead surveys

• Understanding exhibit performance metrics

• Case studies and more


Using Surveys to Measure Your Performance in Trade Shows and Events

10 a.m. - 11:30 a.m.
March 3, 2016
EXHIBITORLIVE 2016

Ian Sequeira, executive vice president, Exhibit Surveys Inc.
CTSM class

If executive management is demanding more than anecdotal information on the success of your event, providing show and event metrics that can be mapped back to objectives is imperative for the long term success of your program. This session focuses on post-show surveys and obtaining the data you need, including:

• The benefits of measuring

• Typical measurement planning processes

• Research techniques

• Post-show attendee and lead surveys

• Understanding exhibit performance metrics

• Case studies and more


Expo! Expo! 2016

1023
December 6-8, 2016
Anaheim, CA


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