EVENT & EXHIBITION INDUSTRY NEWS
Site Selection: The Attendee Factor
May 8, 2008
As education-rich shows become the norm, show organizers focus site selection decisions on educational logistics and an in-depth knowledge of their participants’ attendance habits.
http://www.expoweb.com/Attendance/2008AprSiteSelectionTheAttendeeFactor.htm
Trade Show Trends (from Exhibitor magazine)
April 25, 2008
The results of Exhibit Surveys Inc's annual Trade Show Trends report are in!
Exhibit Surveys CEO to Participate in Free Webinar
April 24, 2008
“Use Free Web-based Tools to Maximize and Measure ROI at Shows.” Take the guesswork out of your trade show decisions. Monday, April 28, 2008, 3:00 PM EDT. Register here: http://www.bpawwconfirmations.com/Webinar/index.php?option=com_chronocontact&chronoformname=APR08_Webinar
/files/File/news/BPA_Webinar_FINAL.pdf
IT Shows Make a Comeback
April 7, 2008
Show organizers segment and specialize to deliver the high-quality buyers and ROI tech marketers demand
http://www.expoweb.com/Current_Issue/2008MarchITShowsMakeaComeback.htm
Exhibit Engagement Study- Proof that exhibiting in business-to-business shows drives sales
March 25, 2008
Purchase intent — a customer’s stated interest in buying a product — is an average 34 points higher among attendees who actively interact with a brand at business-to-business (b-to-b) shows compared with those unaware of the brand, according to a groundbreaking new study, Measurement of Engagement in B2B Trade Show Exhibits, conducted by Exhibit Surveys Inc. and Gallup & Robinson (G&R) for the Advertising Research Foundation (ARF).
http://www.expoweb.com/Current_Issue/2008MarchExhibitEngagementStudy.htm
Marketwatch: Exhibition Revenue
March 25, 2008
Despite worries about the economy, show organizers have an optimistic outlook on revenue in 2008, according to a survey of for-profit and association show organizers by Exhibit Surveys, Inc. and EXPO Magazine.
http://www.expoweb.com/Current_Issue/2008MarchMarketwatchExhibitionrevenue.htm
Exhibit Surveys CEO to Lead IAEE Web Conference
March 14, 2008
Exhibitions offer great opportunities for exhibitors to accelerate the sales process and enhance their brand. This session will present current research that substantiates this claim. The session will also demonstrate newly developed Web-based tools that organizers and exhibitors can use to:
• Calculate potential audience size to quantify the value of exhibiting and determine if exhibiting in the show is justified.
• Calculate level of investment required to reach potential audience on a cost-effective basis (in terms of number of staff and exhibit space required).
• Measure reach and staff performance to identify strengths and weaknesses of the exhibit.
• Measure potential ROI from leads generated at the show.
This innovative tool kit was developed by the Center for Exhibition Industry Research (CEIR), the International Association of Exhibitions and Events (IAEE), and Exhibit Surveys, Inc., with funding provided by the PCMA Education Foundation.
WHERE: www.webinars.iaee.com
/files/File/news/IAEE_Webinar_FINAL.pdf
Exhibit Surveys Inc. to Participate in EXHIBITOR2008
March 4, 2008
Executives and representatives from Exhibit Surveys, Inc. will be in booth 736 on the show floor. Jonathan “Skip” Cox, CEO and president, and Ian Sequeira, executive vice president, will lead serveral conference sessions at EXHIBITOR2008.
/files/File/news/EXH_Media_Advisory_FINAL2.pdf
Exhibit Surveys Announces Executive Promotions
February 11, 2008
Exhibit Surveys, Inc., the leading provider of research and measurement services exclusively for the exhibition and event industry, today announced the promotions of five internal executives.
/files/File/news/ESI_Promotions_FINAL3.pdf
Study: Purchase Intent Grows With Each Event
February 6, 2008
Getting up close and personal isn’t just for politicians. A new survey shows in-person events can boost purchase intent...purchase intent rose to 54% when customers interacted with the 14 different brands studied. This included Cisco, Dell and Microsoft which were measured across four different events. The shows ranged in size from the Consumer Electronics Show to regional events. Gallup & Robinson and Exhibit Surveys conducted the study online.
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003702227
Web-based ROI toolkit unveiled
January 31, 2008
The Professional Convention Management Association (PCMA), Center for Exhibition Industry Research (CEIR), International Association of Exhibitions and Events (IAEE), and Exhibit Survey, Inc. have introduced the first Web-based Return on Investment (ROI) toolkit for the exhibition industry in response to exhibitors' concerns over the lack of ROI metrics.
http://www.expoweb.com/headline_search.asp?id=7259
Trade Show Executive Announces 2008 Exposition Forecasting Board
January 25, 2008
Trade Show Executive today announced its 2008 Exposition Forecasting Board (EFB). “With the economy in a state of flux, it is critical for industry executives to be armed with solid data to help them plan for the short and long term, and reforecast when economic conditions take a turn,” said Darlene Gudea, VP/publisher & editor of Trade Show Executive. Board includes Skip Cox, President & CEO, Exhibit Surveys
http://www.tradeshowexecutive.com/news_online_main.asp?id=481
Why Audit? Why Not?
January 18, 2008
Some swear by them; others say there’s no need to audit their attendance numbers. What’s your position?
http://www.expoweb.com/Current_Issue/2007NovDecWhyAuditWhyNot.htm
MarketWatch: Exhibit space rates
January 18, 2008
The median charge per net square foot for exhibit space is $17, according to data gathered by EXPO Magazine and Exhibit Surveys, Inc., during a recent survey of 340 show organizers.
http://www.expoweb.com/Benchmarks_Research/2007NovDecMarketwatch.htm