Event & Exhibition Industry News

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How Healthy is Your Event?

January 25, 2017

Whether you're closing down this year's conference or creating the strategy for the next big meeting, measurement is an important part of any event plan. Collecting data is a big task on its own, but once you have all the metrics, how do you extract the meaningful insights that help you make decisions for the future and prove the ROI of your event? There's no one-size-fits-all approach to event ROI, but with our simple, three-step framework, you can find the right balance between your attendees, your exhibitors, and your organization.

Download this insights paper to discover:

  • How to understand your event stakeholders
  • What drives value in stakeholder relationships
  • Why a holistic view of data leads to the most constructive conclusions​

Measurement Improves Your Brand Experience Success

January 25, 2017

Gathering the data you need to improve your brand experience and prove your investment

When it comes to improving your event year over year, data can make the difference to both your strategy and execution. The same goes for showcasing the value the event brings to your overall marketing mix. But the devil is in the details, and it's key to have a solid measurement framework that pulls in the right data to give you the insights you need, specific to your event and your business goals.

Download this insights paper to discover:

  • Why a balanced approach to data leads to the best insights
  • The three baselines that every measurement plan needs
  • How additional event-specific metrics help you uncover the big picture

The Power of Benchmarks

January 4, 2017

As event professionals and marketers, we can't rest on our laurels and settle for the status quo. To stay ahead and consistently deliver the best experiences possible, we must assess and ask questions before, during, and after events. The trick is understanding and setting benchmarks that move us toward valuable answers.

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