EVENT & EXHIBITION INDUSTRY NEWS
Exhibit Surveys Inc. to Participate in EXHIBITOR2010
March 9, 2010
Booth 851 on Show Floor; Executives to Present at Conference
/files/File/news/EXB2010_Media_AdvisoryFINAL.pdf
Exhibit Surveys, Inc. V.P. Selected for TSEA Board
February 8, 2010
The Trade Show Exhibitors Association Names Federbush to 2010 Board of Directors
/files/File/news/JF_TSEA_Board_FINAL.pdf
Was it Worth It? Measuring and Increasing Trade Show ROI - Brilliant Results magazine
February 8, 2010
As economic conditions have changed, marketing departments are frequently being asked whether or not the company’s participation in a trade show or exhibition event was worth the cost. The next question is usually how can we measure and improve our results.
Skip Cox is featured in this in-depth cover story.
/files/File/news/Brilliant_Results-Skip_Cox.V2.pdf
Trade Shows: Down but Not Out (Smart Meetings magazine)
January 19, 2010
Jonathan “Skip” Cox, CEO and president of Exhibit Surveys, Inc. offers best practices for measuring and proving results from events, both live and virtual.
http://smartmeetings.com/issues/december-2009/articles/trade-shows-down-but-not-out
Exhibit Surveys CEO to Present at HCEA Healthcare Convention Marketing Summit
January 11, 2010
Beyond the Recession: How the Economy and Other Factors Have Shaped
Healthcare Convention Marketing
Two leading experts in pharmaceutical marketing and event measurement research will provide perspective on how the recent recession and other industry developments have impacted the healthcare convention marketing industry. Included in the presentation will be an analysis of strategies for moving toward economic recovery. Also discussed will be Risk Evaluation and Mitigation Strategies (REMS), which involve the assessment of a drug’s post-launch marketing safety profile and have the potential to affect marketing practices in a number of ways, including narrowing efforts to smaller, more defined populations.
WHERE:
Sheraton Society Hill Hotel
One Dock Street
Philadelphia, PA 19106
Phone: (215) 238-6000
WHEN: 9 a.m. – 10:30 a.m., January 14, 2010
For More Information: http://www.hcea.org/meetings_summit.asp