Research Process & Methodologies
The data uncovered through well-crafted research can be your best instrument to achieve your show's goals or your exhibit's objectives. But to tap the great potential of this resource, you need a clear understanding of key research methodologies that Exhibit Surveys, Inc, utilizes in our service offerings.
Needs Assessment and Research Objectives
Exhibit Surveys, Inc. begins the research process with each client by conducting a thorough assessment of expectations, needs and issues to be addressed in the research. A set of written research objectives is developed. These become the cornerstone of the research and dictate the decisions on questionnaire design and methodology.
Information or feedback is required in preparing the design the actual questions or selecting the appropriate method of data collection. What types of questions will deliver the data and fulfill the research objectives? What is the most cost-effective and best method for collecting the data? Our questionnaire design experience is extensive and deep, based on research with more than 2,700 exhibitions and evaluation of 9,000-plus individual exhibits.
Data Collection Methodology
As a full-service market research firm, ESI employs virtually all methods for capturing data and obtaining the feedback needed to meet research objectives. Qualitative research methods include focus groups and one-on-one, in-depth executive interviews. Quantitative research methods include on-site electronic surveys, pre- and post-show surveys conducted online, by mail or by telephone interview, on-site personal interview surveys, and optical scanning surveys.
There is no 'one size fits all' solution to conducting research and measurement. The recommendations we make for survey methodology are based on a careful balance between budget parameters and the best method of collecting information to achieve research objectives.
ESI takes special care to insure that data collection methods used will deliver reliable and projectable data for the intended objectives. Formal and informal testing of methodologies is ongoing, particularly as technology advances make newer, more cost-effective methodologies available.