Exhibit Surveys, Inc. Management Team
Jonathan "Skip" Cox, Chief Executive Officer and President
Under Skip Cox's leadership, Exhibit Surveys, Inc., has achieved double-digit growth as the premier intelligence and measurement resource in the events marketing industry.
Skip focuses strategically on client development and serves as the highly visible face of Exhibit Surveys, Inc. in the marketplace. This affords him the opportunity to translate emerging needs of clients into the next diagnostic tools for Exhibit Surveys to develop. He also is heavily involved with the direct application of these new tools to enhance the strategic and tactical planning of exhibition and event organizers and exhibitors, for both corporations and associations.
Sought-after as a speaker at major trade shows and professional association meetings, Skip is often invited to present Exhibit Surveys' research findings at events in the U.S., Latin America, Europe, and Asia. He also frequently contributes articles to publications and academic journals serving marketing and event marketing fields.
Skip joined Exhibit Surveys in 1971 as assistant survey director, and was promoted in 1973 to survey director. In 1978 he became vice president. In 1994, Skip became president, and his responsibilities subsequently grew to include COO. On Jan. 1, 2005, he became CEO.
Skip is the 2014 chairman of the International Association of Exhibitions and Events (IAEE).
Ian K. Sequeira, Executive Vice President
Ian Sequeira joined Exhibit Surveys, Inc., in 1985 as assistant survey director, vice president in 1994, and executive vice president in 2008. Since then, he has been heading up the firm's research operations, helping to develop the most extensive and effective corporate and organizer measurement programs offered in the exhibition industry. These include specialized research analytics, such as "fit analysis," which measures the alignment of exhibitors and attendees at shows and new show feasibility.
Ian has been instrumental, as well, in Exhibit Survey's international work, designing and managing research projects in Brazil, Switzerland, Singapore, Australia, Japan, and Germany. Along with research, his responsibilities at Exhibit Surveys include recruitment, human resource functions and overall company administration.
He is a well-respected speaker and instructor for industry associations, and an active member in the International Association for Exhibitions and Events (IAEE), Healthcare Convention Exhibitors Association (HCEA), Trade Show Exhibitors Association (TSEA), and Marketing Research Association (MRA). He also contributes to Exhibitor Magazine's annual "Most Remembered Exhibits" and "Trade Show Trends" articles.
Ian received a Bachelor of Science degree in Economics from Allegheny College, Meadville, Penn., and an MBA from the American University in Washington D.C.
Jeff Stanley, Executive Director, Strategic Research Development
Jeff Stanley deepened his already extensive credentials in research and marketing with his move to Exhibit Surveys, Inc., in August 2005. In this position, he is developing new research tools and expanding existing Exhibit Surveys' products specifically for show managers and producers.
During a 15-year tenure at Ziff-Davis publishing and tradeshow divisions, he discovered a real penchant for explaining the stories behind the numbers in market research. Eventually he oversaw a department of four that handled research for 25 domestic and international tradeshows, where he created a research program to specifically help technology vendors understand their event participation and their buyers' behavior. Most recently, he served as research director at MediaLive International.
He has been featured as a speaker at conference programs put on by the Silicon Valley chapter of the American Marketing Association (AMA), Society of Independent Show Organizers (SISO), and CEMA -The I.T. Event Marketing Community.
He earned a Bachelor of Arts degree from the University of Michigan in Ann Arbor.