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news & events

Key Metrics Improve Your Event Marketing Program

How developing and applying standardized metrics can provide key insights & improved decision-making. Guest blog for Alliance Tech.

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Exhibit Surveys Launches INSIGHTS Survey Solution

Low-cost, high-value survey solution designed specifically for organizers of smaller events and those with limited research budgets.

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Tips for Effective Exhibit Performance Measurement

By Joe Federbush for Exhibit City News - While there is no one-size-fits-all approach to accomplishing this task, there are some proven tips that will help create and execute a measurement plan – on time and within budget.

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